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SWOT is abbreviated as Strength, Weakness, Opportunities, and Threats, and PEST as political, economic, social, and technological factors. SWOT and PESTLE analysis is usually carried out to examine the company’s execution capabilities and planning. These SWOT and PESTLE analyses are made by the students learning marketing, and also such analyzing tools are growing in demand at a rapid pace. With both of these techniques by using one, universities ask to conduct case studies on different companies.
A Brief Introduction to Amazon
Amazon is an American-based multinational company that started operating in 1994, the founder of amazon was Jeff Bezos lived in Washington on 5th July 1994. Amazon is one of five big American information technology companies and is one of the most valuable brands in the world. Amazon has become the world’s largest online retailer and marketplace, and not just a marketplace; it has a variety of downloadable and streaming content through its amazon prime video, amazon music, and different audible units.
Amazon SWOT analysis
The primary aim of Amazon’s SWOT analysis is to identify the strengths, weaknesses, opportunities, and the threats which are linked with the brand or the company, the SWOT analysis of Amazon helps to understand the internal and external factors on the practicability of the company, over and all it helps in identifying the risk factors that are involved in the country.
Some amazon SWOT analyses are given below:
- Strategic acquisitions paying rich dividends
- Low-cost model
- A strong brand offering a vast selection of products
- Efficient delivery networks
- Customer-centric business initiatives
- Leveraging IT and eCommerce
Amazon PESTLE analysis
It is a framework done by the marketers to monitor and check the macro environmental factors connected to any organization, the main purpose of the pestle analysis is to keep accountability and identify the threats and weaknesses in the SWOT analysis.
Some amazon pestle analyses are given below:
- Political red tape and tightening data regulations
- Proven strong GDP growth in emerging markets
- Limited disclosure on environmental initiatives and sustainability
- The shift in the retail and eCommerce landscape
- Health-conscious and changing food habits
- Big data analytics and transforming details
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